Coach, first founded in 1941, was a family run workshop. The luxury hand-goods were first designed by 6 artisans in a Manhattan Loft. Soon after designing the handbags "discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship"(Coach). Coach's mission is to maintain the highest standards for materials and workmanship. They combine original American attitude and design to their luxury handbags and have great customer service. In 1985, the Sara Lee Corporation bought the Coach brand. Therefore, after being bought out the Coach brand has expanded to all demographics which is not bad at all for the company. This is why people think Coach is so 90's they never heard of Coach before the 90's or they just were not into fashion before then. But Coach has been around for half a century. I know! I have a vintage suede coach messenger bag from the 50's that was given to me from a collector. So for those of you who carry a coach bag take pride in it because its has history and adheres to the Branding law of Quality and Credentials.
Coach bags range in price of $48.00 for a wristlet to over $1,000 for custom bags. THAT IS AS MUCH A LOUIS VUITTON!!! So buy coach because its still luxurious or bust out the old one's from the 90's because you know they are vintage now.
"Company Profile ." Coach . Coach, Inc. , 2010. Web. 26 Sep 2010. <http://www.coach.com/online/handbags/genWCM-10551-10051-en-/Coach_US/CompanyInformation/InvestorRelations/CompanyProfile>. |


